low-involvement product

low-involvement product UK US noun [C]
MARKETING a common product that consumers buy without thinking about it much, often because it is cheap, or the one they usually buy
Compare HIGH-INVOLVEMENT PRODUCT(Cf. ↑high-involvement product)

Financial and business terms. 2012.

Look at other dictionaries:

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  • high-involvement product — UK US noun [C] MARKETING ► a product that a consumer buys only after carefully considering the choices → Compare LOW INVOLVEMENT PRODUCT(Cf. ↑low involvement product) …   Financial and business terms

  • high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… …   Big dictionary of business and management

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  • ПОКУПКА/ПРОДУКТ, ТРЕБУЮЩИЙ УСИЛИЙ СО СТОРОНЫ ПОКУПАТЕЛЯ — (high involvement product) Продукт, принятие решения о приобретении которого требует от потребителя затрат времени и усилий. Имеется в виду просмотр нескольких каталогов, посещение магазинов и т.п., чтобы сопоставить цены и сами продукты. К… …   Словарь бизнес-терминов

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